Launched in 2019, Air up revolutionizes hydration with an innovative water bottle system that "flavors" plain water through scent, using custom pods that prompt the brain to perceive taste, all without any calories or sugar. This cutting-edge concept, developed from the bachelor thesis of co-founders Tim Jäger and Lena Jüngst, quickly turned into a thriving business.
Founded by five friends in Germany, Air upsaw its initial batch of 80,000 starter sets sell out in just six weeks. The company has experienced rapid growth ever since, expanding across Europe by 2021 and entering the U.S. market in 2022. To date, Air up has sold over 5 million bottles, continuing its impressive global expansion.
In line with its growth, Air up recently unveiled a new brand identity, created by Mother Design, to better reflect its innovative spirit and global ambitions.
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