by Artefacto
The redesign of Glulac's visual identity perfectly aligns with the brand's goal of elevating its recognition and visual appeal. The use of a vibrant color palette and modern typography, such as Recoleta, gives the brand a youthful, friendly, and inviting personality that resonates with a broad and diverse audience.
The graphic elements, like the playful illustrations and icons applied to the packaging, create a fun and accessible feel while reinforcing the inclusive nature of the products — gluten-free and dairy-free but full of flavor and joy. The focus on convenience and healthy options is further highlighted by the informative slogans and icons, such as "100% Brazilian" and "Solar energy-powered production," which speak directly to conscious consumers seeking responsible and sustainable eating habits.
Moreover, the new packaging design, which is more robust and visually bold, not only extends the products' shelf life but also ensures they stand out on the shelves, a crucial factor for the brand’s national expansion. This revitalized visual approach is both fun and daring, capturing the innovative spirit of healthy snacks while maintaining Glulac’s authentic identity.
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