PARK
by Hochburg
PARK is the new identity for Perkins Park, a Stuttgart club open since 1980 that reopened under the new name in September 2026, with house and techno at the center of its program. For operator Denis Gugac, Hochburg designed the brand identity, art direction and motion design: a mark built on the four letters of the new name, a grid for artist communication, monthly programs and social assets, and a custom visual tool for the LED screens inside the club. Credits: Florian Boyd (creative direction, AI imagery, motion, 3D), Benjamin Hanus (art direction), Andreas Welter (design), Nadine Klump (motion, 3D), Marcel Hanke of Hanke Brothers (video), Slata Schmutzer (project management); typefaces Arame by Dimitre Lima and Futurist by Fuego Fonts.
Perkins Park became PARK, and Hochburg compressed its four letters into a mark that reads as a word one moment and a sign the next.
Category: branding, typographic, bold
- brand identity
- nightlife
- club identity
- logotype
- wordmark
- symbol
- art direction
- motion design
- 3d
- ai imagery
- black and white
- techno
- signage
